SOUTH BURLINGTON, Vt. -
Long lines are the sight many of us are used to seeing at stores the day after Thanksgiving.
"Black Friday" is known for its deals.
It's a day Judi Jacobs and her daughter look forward to.
"It became a family tradition, you'd get up really early and get out to those stores at 4," said Jacobs.
But now that's too late for many stores.
It started last year with a push to open at midnight.
Now this year University Mall official says more stores than ever will open then, or on Thanksgiving.
"I'm not too happy about it!" said Jacobs.
This year Kmart gets the shopping started at 6 Thursday morning.
Sear's opens at 8 Thursday night.
Kohl's and the majority of other stores will open at midnight.
JCPenny though isn't budging, it won't offer deals until 6 Friday morning.
University Mall officials aren't happy with the shift.
They've told Sears, their entrance inside the mall is off limits and told other stores not to follow Sear's lead.
"The University Mall's doors will not be unlocked until midnight and that's our stance going forward for years to come," said University Mall spokesperson Jamie Polli.
One thing that some shoppers do like about the earlier opening is when they find themselves outside there's not so many people waiting in line so when they go inside there's not the chaos to get the items that you want.
And they say, last year, you could definitely notice a difference.
"It was still crazy, but it wasn't as crazy," said Joni Carr.
Anything shoppers say to get out of waiting in lines, even if it costs them Thanksgiving.
To give you an idea of just how many stores will be opening at midnight at the University Mall.
Last year it was 35.
This year mall leaders expect that to climb to 50.
